OLYMPIC PENINSULA TOURISM CAMPAIGN

Brand Identity + Integrated Campaign Design

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I led the campaign from initial concept through full execution, including naming and tagline development—“You Can’t Get Any More Northwest” — a nod to both the region’s geographic location and its distinct Northwest lifestyle.. From there, I developed the full brand identity and designed a wide range of deliverables: logo, print and digital ads, social media graphics, and metro bus advertising. Created for the Olympic Peninsula Tourism Commission, the campaign aimed to raise visibility and drive travel to one of the most iconic corners of the Pacific Northwest.

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