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BLACK BALL FERRY LINE
Brand + Marketing Design
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I led a comprehensive visual refresh for Black Ball Ferry Line, creating a consistent design system across both print and digital touchpoints. This included redesigned brochures, a more user-friendly and visually cohesive website, updated signage, and integrated ad campaigns (print and digital). The goal was to modernize the brand while maintaining its legacy appeal — delivering clear, accessible materials for a broad traveling audience.
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